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PERSONALIZED, HUMAN 1:1 COACHING
Get Back in Shape Without Ever Starting Over Again
1:1 habit-based coaching system with daily accountability for busy dads who want to lose fat for good.
(Built from the same habits that helped me lose 60 pounds while working full-time and raising kids).
Daily Support • 30-Day Guarantee
Join Dozens of Dads Who Finally Lost the Weight with The Strong Dad System:
“The most surprising thing is how little I’ve changed and how much it’s working. I feel like this is something I could do forever.”
Dylan
Client since September 2025
“It’s been two months and this program is working. I’m a better husband and father, and I have knowledge that will last a lifetime.”
Clayton
Client since August 2025
“I’m losing weight, but what surprised me is how it’s happening. I’m not making huge changes but they’re paying off on the scale and my waistline.”
Rob
Client since October 2025
“This is 100% something I could do forever. It’s not another temporary fix.”
Bryan
Client since November 2025
Daily Support • 30-Day Guarantee
Busy Dads: Most Weight Loss Plans Fail Because They Break Under Pressure
Hey brother,
If you’re here, you’ve been disciplined before. You’ve followed plans before. You’ve lost weight before.
And then life got heavier.
More responsibility at work.
More pressure to provide.
Marriage and kids taking priority, as they should.
Slowly, your health stopped fitting into your life.
The truth is: Most men think they’re stuck because they lack discipline or motivation. That’s usually not true.
The real problem is that you’re trying to manage your health by yourself.
When your health depends on willpower, perfect weeks, and following a “perfect plan”, it eventually loses to real life.
Not because you don’t care. But because the structure that worked before isn’t built to hold up under pressure.
At the end of the day, you don’t need more motivation or crash diet.
You need a system of habits that hold up with the pressures of work and family life.
That’s why the Strong Dad Project is built around:
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Personalized, 1:1 human coaching
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Daily accountability
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Simple habits built to your schedule
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Support that stays consistent under pressure
This is the same approach that helped me lose 60 pounds while working full time and raising kids.
And it’s the same approach I’ve used to help dozens of dads like you finally get back in shape without starting over again.
Daily Support • 30-Day Guarantee
Real 1:1 Human Coaching (Not a Bot)
Templates, apps, and group programs can’t see your struggles and help you adapt in real time.
The coaching is done online, but you'll get true 1:1 human coaching with daily feedback from me to help you adjust based on your schedule, stress, and progress.
Built Specifically for Busy Dads (& This Season of Life)
What worked back in college falls apart with the pressure of being present for your family and career.
This system is designed for working dads with long hours, kids to wrestle, stress, and inconsistent schedules.
Daily Accountability Removes Willpower From the Equation
Daily check ins and human accountability mean your progress continues even on hard days.
You don’t need perfect days or weeks (and we don’t expect them, either). You just need someone to help you stick with it when life gets hectic.
Lose Weight in a Way That Never Falls Apart Again
You’ve lost weight before, but keeping it off for the next 20 years is a whole different story.
This is habit-focused fat loss built to survive real life. That means no extreme diets, no insane workouts, and no “reset” button every few months.
Built From Experience
Not Just Theory
This system comes from the same habits that helped me lose 60 pounds while working full time and raising kids, and has helped dozens of other dads in my program.
Reduce Stress
Without Adding More "Rules"
The goal is fewer decisions, not more. You’ll follow simple, repeatable habits that fit into your life instead of forcing your life to fit the plan.
Limited Spots
To Protect Coaching Quality
I intentionally only take a few 1:1 clients each month so every client gets my full attention and support.
You are never just another name in a system.
Meet Judd Ellis
I Built This System Because I Was That Dad
I knew what to do. I had lost weight before. And once life got busier, it all came back.
I didn't need more information. I needed a system that could survive real life and habits I could stick with for decades, not just the next 6 weeks.
This program is built from my own experience losing 60+ lbs while raising kids, working full-time, and staying present as a dad.
I'm not a bodybuilder. I'm not a fitness influencer. I'm a dad who figured out how to make this work—and now I help other dads do the same.
How I Help You Lose Fat and Keep It Off in 5 Steps
Step 1: Join Strong Dad Premium Coaching
Step 2: Complete Welcome Package
You'll receive a welcome package that includes the initial questionnaire so that I can understand your goals and build your plan.
Step 4: Check In Daily + Get Feedback
You log food and movement daily with the coaching app (takes ~3–5 minutes). I review it and give you direct feedback so we can adjust in real time.
Step 3: Comprehensive Initial Consult
We'll sit down for 45 minutes via Zoom to connect, discuss your goals + abilities, and get you started with the app.
Step 5: Get Results for Good
I will be with you every step of the way to provide the guidance, support, and accountability you need to get results.
THE INVESTMENT
Premium 1:1 Online Coaching
Designed to replace years of trial-and-error and restarts
12-WEEK PROGRAM
$1,749
OR
$179/WEEK
Daily 1:1 human coaching (not AI, not a bot)
45-Min Video Consult to understand your goals
Custom workout plan built for your schedule & equipment
Personalized nutrition approach that works with your life
Daily support & feedback for 12 weeks
Real-time adjustments when life throws curveballs
Coaching app access for seamless communication
Habits built to last for decades
Daily Support • 30-Day Guarantee
I only work with a small number of dads at a time so I can stay fully involved.
24-WEEK PROGRAM
$3,499
OR
$166/WEEK
Daily 1:1 human coaching (not AI, not a bot)
45-Min Video Consult to understand your goals
Custom workout plan built for your schedule & equipment
Personalized nutrition approach that works with your life
Daily support & feedback for 24 weeks
Real-time adjustments when life throws curveballs
Coaching app access for seamless communication
Habits built to last for decades
Daily Support • 30-Day Guarantee
I only work with a small number of dads at a time so I can stay fully involved.
Frequently Asked Questions
Everything you need to know before joining, including exactly what happens next.
How much time does this actually take each day?
Most dads spend 20-30 minutes per day, including workouts and check-ins.
However, everything is custom built around your real schedule, to make sure the load is manageable.
If life gets busy, we adjust immediately so you stay consistent instead of falling off.
PERSONALIZED, HUMAN 1:1 COACHING
Another Year Can Pass By Fast...
You already know what happens if you keep doing this alone.
This is your chance to finally have structure, support, and accountability that holds up when life gets busy.
Let's make this the last time you have to start over with your health.
The Strong Dad System
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Habits built for real life, not perfect weeks
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Daily support to help you stay consistent
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A clear path to fat loss you can actually maintain
30-Day Guarantee
If you don’t feel confident this is the right path within 30 days, you get your money back. No pressure.
If You're Tired of Restarting and Finally Want to Get Your Health Under Control for Good...
30-day guarantee • Daily Support • Limited Availability
